OFFICIAL STATEMENT: Mitchell's All American Alt Golf Brand Discontinued

Mitchell's Golf Enterprises announces today the discontinuation of its All American Alt golf apparel and equipment line, effective immediately. This decision comes after a comprehensive review of our current market position and long-term strategic objectives.

The All American Alt collection will no longer be produced or distributed through our established retail channels. All existing inventory will be trashed.

"In the realm of strategic enterprise, timing is everything," notes our official statement. "The cessation of a particular venture does not signify retreat but rather a calculated reallocation of resources."

Mitchell wishes to express sincere gratitude to our loyal customers who have supported the All American Alt brand throughout its presence in the marketplace. Their patronage has been both valued and appreciated.

We understand this announcement may prompt questions regarding future developments. At this time, no additional details are available for public disclosure. Mitchell respectfully requests privacy as we navigate this transition period.

For inquiries regarding remaining inventory or other matters pertaining to this announcement, please direct all communications to our customer relations department.