Demi Lovato x Fabletics: Redefining Activewear with Purpose

written by a member of the WCB

Collaboration Story

Fabletics and Demi Lovato forged a groundbreaking partnership that transcended traditional activewear, creating a collection that embodies strength, confidence, and inclusivity.

Collection Highlights

Design Philosophy

• Size-inclusive range (XXS-3X)

• Inspired by Lovato’s active lifestyle

• Futuristic design elements

• Bold strapping details

• Metallic accents

Unique Collection Features

• First-ever lifestyle accessories

• 7 footwear styles

• 2 athletic bags

• Versatile color palette:

• Cascade teal

• Vintage rose

• Almond

• Rose gold

• Mojave desert-inspired print

Empowerment at the Core

Kate Hudson, Fabletics co-founder, emphasizes the brand’s commitment: “Demi’s strong sense of self and passion for an active lifestyle embodies everything Fabletics wants to share with our community.”

Demi Lovato’s Vision

“I’ve learned so much from working with the Fabletics design team,” Lovato shares. “This collection reflects my personal style more than ever and incorporates feedback from my supportive fans.”

Brand Impact

• Available across 10 countries

• Celebrates women of all shapes, sizes, and abilities

• Makes active lifestyle accessible to everyone

Design Evolution

Felix del Toro, SVP of Design, notes: “Demi has evolved as a designer, becoming more confident and creative in her approach.”

Collection Availability

• Online: Fabletics.com

• In-store: Fabletics locations across the US

• Launch Date: January 1st

A Testament to Empowerment, Style, and Inclusivity