Introducing Loren Gray

written by a member of the WCB

Loren Gray Beech (born April 19, 2002) is an American singer, songwriter, social media personality, and entrepreneur. She's best known for her massive following on TikTok, where she was once the most-followed creator.

Gray rose to prominence in 2015 after joining musical.ly (now TikTok). As of 2024, she's amassed over 54 million followers on TikTok, making her one of the platform's most popular creators. She's also gained significant followings on other social media platforms, including Instagram and YouTube.

In 2018, Gray signed with Virgin Records and launched her music career. She's released several singles, including "My Story," "Queen," and "Cake." In April 2023, she released her debut album, "Guilty." Gray transitioned to being an independent artist in February 2021.

Beyond her music and social media presence, Gray's ventured into entrepreneurship. In December 2020, she launched her jewelry brand, &always. She's also been featured in various magazines and has received nominations for several awards, including the People's Choice Awards and Teen Choice Awards.

Gray's success has translated into significant earnings. In 2019, Forbes reported that she earned $2.4 million from sponsorship deals and merchandise, making her one of the highest-earning TikTok stars at the time.

Despite her success, Gray's journey hasn't been without challenges. She's been open about experiencing bullying both in school and online, which led to her leaving traditional schooling twice. These experiences have shaped her approach to social media, where she strives to be authentic and connect with her fans on a personal level.