cool girl summer: 2025 manifesto

captured by royel, dtla, 2025

art by royel, 2025

listen, being a cool girl in 2025 isn't about trying. it's about existing in this beautiful chaos we call life with absolute zero apologies. we're not chasing trends - we're creating them, then immediately deciding they're over before anyone else catches on.

authenticity is our superpower. but like, not the performative "i'm so real" authenticity. we mean the kind where you show up exactly as you are - messy bun, vintage thrifted fit, maybe a chai latte that's gone cold because you were too busy creating something incredible. cool girls in 2025 aren't defined by their aesthetic, they're defined by their energy.

sustainability isn't just a buzzword for us - it's a lifestyle. we're the generation that understands our carbon footprint matters, but we're not gonna lecture anyone. we're quietly making eco-conscious choices, supporting small businesses, and looking fire while doing it. vintage is our runway, second-hand is our designer, and purpose is our ultimate accessory.

mental health isn't a trend, it's our foundation. we're breaking generational traumas, going to therapy, setting boundaries like they're going out of style. we understand that healing isn't linear, and neither is success. cool girls know their worth isn't measured by productivity, but by how authentically they show up for themselves and their community.

technology is our playground, but we're not its prisoners. we curate our digital spaces with intention. we're creating, not consuming. side hustles, digital art, podcasts, sustainable fashion brands - we're building worlds, not just scrolling through them. 2025 is about radical self-acceptance, community over competition, and making moves so quietly that the world has to catch up.

peace out,

mitchell royel!

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